Mpogris Bakery

Overview

Mpogris Bakery is a family-run bakery with a focus on traditional recipes, high-quality ingredients, and a warm, inviting customer experience. They wanted a brand that reflected their craftsmanship, heritage, and commitment to quality, while standing out in a crowded market. The goal was to create a visual identity that would make the bakery feel both authentic and modern, appealing to loyal customers and new audiences alike.

Year

Client

Mpogris Bakery

Services

Branding

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Design

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Delivery

View Online

challenge

Mpogris Bakery needed a cohesive, modern brand identity that still honoured its heritage. Their existing visuals lacked consistency and didn’t clearly communicate the bakery’s story, values, or quality, making it difficult to stand out and support future growth.

solution

I led the entire rebrand, guiding the process from discovery to final rollout. After immersing myself in the bakery’s history, products, and customer base, I crafted a visual identity system, including logo, typography, colour palette, packaging, and digital assets, that blended traditional bakery cues with a warm, contemporary look. My role also involved advising the owners on brand strategy to ensure every decision aligned with their long-term vision.

impact

The new identity elevated Mpogris Bakery’s market presence and created a clear, recognisable brand story across all touchpoints. Customer response was immediately positive, and the refreshed system provided the bakery with a strong foundation for marketing, expansion, and future brand development.