Catalyst24

Overview

Catalyst24 is a flagship innovation and design conference, a day that brings together creative thinkers, designers, and change-makers to explore the future of innovation. The event celebrates bold ideas, collaboration and the power of creativity to drive progress. The identity for Catalyst24 needed to capture that same energy, something modern, fearless and unapologetically vibrant. The result is a brand that feels alive, full of movement, contrast and optimism.

Year

Client

CreateFuture

Services

Branding

/

Design

/

Delivery

View Online

challenge

Catalyst24 needed a distinctive, memorable brand identity that captured the event’s spirit of innovation while remaining flexible enough to be used annually. The brand had to stand out across digital, motion, and physical event environments without losing clarity or cohesion.

solution

As Lead Designer, I developed the complete identity system, from concept to final rollout, including the logo, colour palette, typography, gradients, motion graphics, website elements, signage, and social assets. I created a vibrant visual language built on bold, high-contrast gradients and a confident typographic hierarchy using DIN Condensed Bold. Every design choice was crafted to express energy, clarity, and forward momentum. Working closely with the events team, I ensured the system translated seamlessly across screens, print, and large-scale environmental graphics.

impact

The identity launched with strong positive feedback, instantly establishing Catalyst24 as a high-energy, innovation-driven event. The cohesive visual system, anchored by dynamic gradients and clean, modern typography, delivered a striking presence across all platforms and provided a scalable foundation for future editions of the event.