Development Bank of Wales

The Development Bank of Wales needed a modernised brand identity and a clearer, more accessible digital experience that better supported entrepreneurs across Wales. Their existing site structure, content, and visual system made it difficult for users to understand funding options, and internal teams needed a more unified approach to communications across reports, sub-brands, and bilingual materials.

Over three years, I partnered closely with DBW’s internal teams and CreateFuture’s strategy and design teams to lead a wide range of brand and digital initiatives. I developed a refreshed identity, redesigned bilingual annual reports, created infographics and digital assets, and established the sub-brand for Economic Intelligence Wales.

A key part of my role was stakeholder management, facilitating workshops, aligning departments, and creating clarity across design, content, and leadership. Using insights from user research, we rebuilt the digital experience from the ground up, simplifying navigation, restructuring content, and embedding bilingual accessibility. Visually, I crafted a clean, credible, human-centred system that worked consistently across all channels.

The result was a modern, trustworthy digital platform where users can easily navigate funding options and understand DBW’s impact. The refreshed visual identity unified everything from web content to reports and EIW publications, strengthening brand coherence and accessibility.

Equally important, the collaborative process reshaped how DBW approaches design and digital communication, improving alignment, transparency, and long-term consistency across the organisation.