everything

about me

Londoner, Based in cardiff, wales
(©2013 — 2025)
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A small white boat floating alone on clear turquoise ocean water, seen from above.
Abstract textured painting with broad strokes of magenta and white creating a layered pattern.
Person holding a metal cup with the sun setting in the background over a blurred landscape.
(01)

London-born and now Wales-based, I am Senior Designer who loves turning big ideas into thoughtful, human experiences. I bring ideas to life through collaboration, creativity, and a focus on people, leading teams, shaping brands, and crafting digital products that make a real impact. When I’m not deep in Figma, you will find me on the softball field, perfecting my latte art, or diving into the next design trend that has caught my eye.

12+ years as a Design Leader
7+ years mentoring high-performing teams
10+ years in senior client-facing roles
100% retention rate of teams in first year
100% team development and growth
Delivered award-winning
campaigns
Measurable impact on engagement and ROI
£1M+ budgets delivered on time & on target
5+ large-scale large-scale brand refreshes overseen
20–30% improvement in team output
Passionate about human-centred innovative design

Close-up of a paper wireframe sketch showing rectangular image placeholders with crossed lines and handwritten notes representing a website layout.