Catalyst24: Sole designer behind a brand that drove 67% more ticket sales

Date:

December 2024

Client:

Catalyst24

Services:

Branding

Marketing

Brought in as the sole Lead Designer for Catalyst24, a flagship innovation and design conference. In one month I built the entire brand from scratch, covering identity, motion, design system, and a fully responsive website built in ReadyMag. The work helped drive a 67% increase in ticket sales and pushed attendee satisfaction from 3.2 to 4.8 out of 5.

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Project Details

Building a brand bold enough to match the event

Catalyst24 is a flagship innovation and design conference bringing together creative leaders for a single transformative day. The event had real ambition but the brand wasn't keeping up. No cohesive identity, visuals that didn't match the energy, and nothing built to last beyond a single edition. I came in as the sole Lead Designer with one month to build the whole thing from scratch.

A complete identity system, designed and built entirely by me

I owned every part of this. From the first moodboard to the final asset, there was no team to hand off to. Just me moving fast and making decisions across every surface the brand would live on.

I started with competitive benchmarking, audience analysis, and workshops with the events team to understand what a successful event identity actually needed to do. From there I developed the full visual language including logo, typography, colour palette, high-contrast gradients, and motion assets, built around DIN Condensed Bold and a gradient system designed to feel alive and energetic without sacrificing clarity or legibility.

Once the identity was locked, I built out the complete design system covering layout rules, Figma components, interaction guidelines, and brand patterns flexible enough to work across digital, print, and large-scale event installations. I then designed and built all the screens myself in ReadyMag, including the full website and responsive mobile experience, alongside social creative, signage, and event assets across Adobe CC and Jitter for motion.

Every decision, every screen, every asset. All one designer.

67% more tickets. 4.8 stars. A brand ready for next year.

The identity hit hard on launch. Attendee satisfaction jumped from 3.2 to 4.8 out of 5, ticket sales rose 67%, and the event drove a 156% surge in the sales pipeline. Beyond the numbers, Catalyst24 walked away with a cohesive visual foundation that's modular, scalable, and built to grow with the event for years to come.